In online business, the role of search engine is highly important that as a search engine marketing or internet marketing business, our success is fundamentally based on how good we are in bringing our blog or web site to get high ranking on search engine result pages. Getting our blog or web site to the top position on SERP (Search Engine Result Pages) will bring tons of traffic to our web site/blog which, if managed considerably,will bring much income through sales conversions. So, what is exactly search engine looking for in our web site/blog when it comes visiting and crawling our web site.

When search engine robots or spiders crawling your blog, initially its reading each and every page of your blog, starting from your home page and then following each link to all other web pages on your blog. For Google search engine, this spider/robot called Googlebot, looks at various different criteria to ranking your blog pages.

So, when this robot comes visiting your blog here are some important elements its looking for to get your blog pages indexed and ranking according to its algorithm :

1. What is the main keywords used in link text, despite whether this link is on your own blog or especially on other blog/sites that link to your blog. Here is the rule of thumb, “The more links your blog has on other blogs that pointing to your blog AND contain your most keywords on those links, the better your blog to search engine ranking”.

2. The keywords you placed on your blog pages title. This is the keywords placed between tag on your blog header

3. Keywords density you placed on heading (H1,H2,etc) and along the body content of your blog pages.

4. The PageRank (PR) of your blog pages. Please keep in mind that this PR is depend on the number of links incoming to the pages from other blog pages.

5. Your blog pages should have at least 200 words of relevant text content. The more pages you have on your blog, the better chance your blog gets ranking well for various keyword phrases.

6. How frequent your blog pages are updated.

7. How fast your blog getting new incoming link to your blog. Please be cautious, that too many links in too short time could make your blog get penalized from Google. Please set your link building campaign properly ans steadily.

8. The age of your blog. Search engine comes visiting your blog frequently to see how old your blog is, how old each individual pages and how old the inbound links you have on your blog. The older your blog is and the older your inbound links, the better your blog on search engine visibility.

As a matter of fact, there are more than 100 criterias a search engine looks for on your blog but those are the most important things. Just keep bear in mind that to get rank well on search engine, especially Google, you have to optimize your blog for your best keywords, get as many quality inbound links, make sure that those links contain your most important keywords and don’t try to manipulate or spam the search engine. All these efforts could be done by using a powerful web site SEO tool which will cut off your time and resources significantly.