Hittail is a free analytics tool that tells you what keywords your visitors are using to find your website. It is actually far more intuitive than that simple statement. It is focused on longtail keywords. It gives you a list of keywords that your site ranks for and lets you know if you’re in the top 10 for those terms. It tells you how many times someone has clicked on that specific term to visit your site.

It gives you the exact URL that your visitors came from. This is helpful because you can visit the URL to see where your link is. It gives you SUGGESTIONS of what you should optimize your site for. Longer, more focused search terms normally have a higher rate of purchase. Some of these terms would simply require being used in a “<h1>” or “<strong>” tags and you would rank very highly for them.

Side note: Nobody has a direct understanding of why search engines rank websites for certain terms. Research has been done and there are assumptions, but the proof is in your personal experience with search engines. I have friends that have ranked for words that are never even mentioned on their pages. If you search the term “click here”, it leads to adobe’s website. This is because people use that term in the anchor text links pointing to their website. This tool helps you use what you never knew you had.