Internal Linking Strategies

March 29th, 2009 by Pandu

If you are running a website or blog without doing or following a proper internal linking strategy on it you might be losing traffic from search engines. Internal linking is the links on your website/blog that point to other pages within your same website. There are two direct benefits you gain when developing or refining your internal linking structure. One, you’ll make your website better from a user’s perspective. Two, you’ll rank better in search engines. Internal links often can have similar effectiveness and value as external links.

So here are suggestions you can take on action to do internal linking strategy on your website :

  1. Add links in your navigation or footer as text links to all your important pages and main sections. This is a very easy and an extremely effective tactic that not all sites do, and even fewer do for maximum results.
  2. Make use of the rel=”nofollow” attribute when you make link to pages such as a privacy page, terms page, checkout pages or contact pages that you don’t care if they rank well in search engines.
  3. Use different description phrases to point to the same inner page. Since the anchor text affect your search engine rankings, then this will allows your website to get the page ranked for multiple terms and helps the user since you’re being descriptive and making your anchor text better match the content of the page it’s on.
  4. Make links in your content. If you have text on your site, make some of the words within the text, links that point to other pages within your website.
  5. Make the anchor text what you do want it to get ranked for your website Homepage. Donot use “HOME” word for it. By doing this, you’re supplying a lot of link value to the homepage since it is getting all these internal links pointing back to it.
  6. Make important pages at most two clicks away from your homepage. The farther away a page is, the worse it ranks. So if you put a page in a five clicks deep within your website, then search engine will likely consider that page not as important as a one click deep page.

This linking strategy is good for users and allows search engines to index your web pages more quickly. By following these internal linking strategy, you will be far ahead of the competition, rank better in major search engines and you can be making more profit out of your website/blog.

Posted in Profit Blogging Tips | 38 Comments »

38 Responses

  1. MarmorFan on

    “# Add links in your navigation or footer as text links to all your important pages and main sections. This is a very easy and an extremely effective tactic that not all sites do, and even fewer do for maximum results.”

    in important thing , i use good to oversee links, i know alot pages who could be good but the links are so confusing and bad to find thats why an sitemap is always good on your site.

  2. Free css templates on

    Really awesome blog. I enjoyed reading this review from you. I found that you really update your site regularly that made me more interesting. I’ve bookmarked your site for my future use.

    Thank you
    sagar

  3. Reisefreak on

    if you want to keep your pagerank up it’s important to relink you everywhere but you should follow some terms when you do this.

  4. lawton real estate on

    I think that any blog should be do-follow. Even if people are coming just to put links it still gives our site traffic, making it higher on the search engine and better all together.

  5. Rotwein on

    “Add links in your navigation or footer as text links to all your important pages and main sections. This is a very easy and an extremely effective tactic that not all sites do, and even fewer do for maximum results.”

    what is the best way to link them, and hwo to make them viewable with buttons? or just imp,ement in the layout?

  6. Free Dating singles Sites on

    Ive never undrstood why people set up a blog or forum with no follow. Most site owners control the content anyway.

  7. Free Dating singles Sites on

    Link baiting through quality content is the best way to attract natural seo gains

  8. Reisefreund on

    Really awesome blog. I enjoyed reading this review from you. I found that you really update your site regularly that made me more interesting. I’ve bookmarked your site for my future use.

  9. Stylist on

    Really awesome blog. I enjoyed reading this review from you. I found that you really update your site regularly that made me more interesting. I’ve bookmarked your site for my future use.

  10. Tycoon Blogger on

    I also bookmarked your site. Very useful information.

  11. Best Criminal Defense Attorney on

    This tips is awesome. so i can do more blog walking..Thanks mate

  12. rc jet engine on

    good points on internal linking… you can also make a secondary page to link to a primary, to boost its link authority.

  13. Misa on

    This is very helpful indeed.. I’m new to SEO, This is just what i need..

  14. Arie@Bali Private Villas on

    Great article, I think that any blog should be do-follow. Even if people are coming just to put links it still gives our site traffic, making it higher on the search engine and better all together.thanks.

  15. Max Kredit on

    It is very effective and useful to link categories as example in articles. The link power of this links and the information for google is very important. These links bequeth the pr to your internal sites.

  16. Mohibkh@Wholesale Beads on

    Great information.Thanks for your information……………….

  17. Matt D. on

    Do you have any opinion about the effectiveness of the “All in One SEO Pack” Wordpress Plugin? Does it do a good job of adding nofollow tags where necessary?

  18. Mark Adams@Junior Golf Clubs on

    Wonderful information to know about Internal Linking Strategies.

  19. Mohibkh@Wholesale Beads on

    Hi Thanks for giving me this instruction.

    Thank You……..

  20. Siraz Khan@cricket bats on

    Thanks for sharing this information I like it and I gain some knowledge about your topic..

  21. icgold on

    Thanks for your info, but I still have questions. About point #1, is it the same with “Related post” under your post? If yes, how can I make something like that. Thanks

  22. Jason on

    I totally agree with this article. You should control internal flow of your traffic to improve ranking.

  23. Ghostwriter Dad on

    My internal linking strategy needs improvement, but is light years ahead of where it was. Thanks for the quick tips to make it even better.

  24. Instant SEO@Rom Machine on

    It is good information for Internal Linking Strategies.
    Thank U

  25. Surviving an Affair on

    Varyin gyour internal linking text for a particular page is indeed a good strategy for gaining SERPs. It runs in my mind that 2 links with the same anchor text from/to the same pages doesn’t help you any more than 1 link.

    Sorry, that was confusing… ok, say you’re using anchor text “widget” to link from Page A to Page B. If you have 2 links on Page A that use the anchor text “widget”, and both of those links point to Page B, I think they only count as 1 link.

    Conversely, if one links uses anchor text “widget” and the other uses anchor text “thingamabob”, it counts as 2 links.

    Or did I just make that up?

  26. st_hart on

    that’s nice info. I never thought before that an internal link will be valued as an external link.

  27. NewsYatra.com on

    i was unaware of the importance of inlinks rom the same website.But it must be lesser effective than backlinks from other site …

  28. yasinta on

    HI, good review. Some are confusing for me, since I’m newbie in blog optimization. But I’m learning and gaining information from your writing. Thanks.

  29. Ricky on

    Great info.I really dont understand about internal linking.I guess you meant to say we should use the proper keyword for internal linking

  30. Professional Networking on

    Very informative article!
    Thank you for posting!

  31. Nvaleo on

    Cool updates on new strategies. LOL.

  32. Cashmere @white tea on

    These are excellent tips. I am currently not linking very well within the blog posts that I have. That’s an area that needs looking into.

  33. Mohibkh@Rom machine on

    Awesome article. keep posting Dude. Thanks for sharing important information.

    Thank You..

  34. Kapoor@Hindi Videos on

    Which mean that if a page of a website is not linked at all with an other, it won’t be indexed by google ? That’s it ?

  35. Ber2 on

    Find a good back links to support my website. Thanks for the information.

  36. Bertholemeuw on

    Good information. This is help me understanding links.

  37. massage gold coast on

    Thanks.This information will be very helpful to know about linking and its guide lines.

  38. Barbara on

    Thanks for this valuable information to improve traffic and increase profits.

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