Creating blog’s titles is an art but it is even more of a craft when it comes to incorporating search engine optimization into the mix. The first thing that you need to know is that writing titles for promoting what’s on your blog pages is very different then writing material for others media. The blog’s pages titles are accessed by search engines and are not listed by alphabetical order. Also unlike ordinary advertising, a catchy title or catch phrase may not be as effective as a more boring or to-the-point phrase.

As a new blogger you need to know that there are two types of titles you are dealing with :

1. The Onpage Title. This is the title that sits at the top of your blog page that needs to be both human visitor’s friendly and search-engine-robot-friendly. The In-Context Title is the title that is featured on your actual home page. Let’s just say you have the title “Make Money Online” home page. This page displays your logo, a picture and a description of your blog that actually relates to your URL. The purpose of your site is obvious to the reader that you are making money online from your blog.

2. The Offpage Title. The offpage title is the one that you will submit to the search engines and it is a title that you are often asked for when you submit your sites to the search engines manually. This is the title that is displayed by search engines or in archive pages after a search. It usually appears onscreen as a fragment and as part as a long sorted list. If you can’t deal with a search-engine-robot-friendly title for your web pages, many search engines will simply display your title as “Home Page”. You could also end up with a non-logical fragment from somewhere on your site such as a phrase from a banner or your site’s design template. This does not exactly impress people to your site.

However when you write an offpage title you need to keep in mind that is for the benefit of the search engine robots that crawl the internet whenever anyone searches for the term “make money online”. You can’t rely on graphics or anything else to entice search engine robots to your site. All they are going to see is a phrase that has to concisely and distinctively express the essence of your blog in just a few words. Unlike the onpage title, the offpage title has to carry the full weight of describing the page’s contents of your blog.