The selection of keywords should always be based on various aspects such as product names, services, brands, or general terms. Often times, people forget about targeting geographical terms when they have global presence. When doing keyword research, it’s highly recommended to do a very thorough market research analysis to find the best keywords used by search engines to find products and services online – and find out what keywords are targeted by competitors who are doing well in marketing on the internet.

The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. You can also make good use of your website logs to know which keywords have brought you the traffic in the past. Be sure to select keywords that clearly define your business and products to drive traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being sales.

Today, users of search engines are aware of how they work, for searching products and services on the net. Users always look for the better products, locations, etc. Therefore, you should cover all terms for each – products, locations, etc.

There are numerous keyword research tools available which will help you identify keywords that are suitable for search engines. The challenge here, is to determine which keyword is the best to generate traffic.

However, different pages of your site will appear up the list for different key phrases if you optimize each page for just one of them. If you can’t use your keyword in the domain name, no problem – use it in the URL of some page within your site, such as in the file name of the page. This page will rise in relevance for the given keyword phrase. All search engines will show the URLs of specific pages when you search, not just the root domain names like www.yourdomain.com but the paths like www.yourdomain.com/your-best-keyword-phrase.html

In addition, search engine spiders also have a limit on loading page content. For example, Googlebot, the Google crawling spider robot, will not read pages with more than 100 KB, even though it was instructed to crawl if there are keywords at the end of the page. So if you use keywords somewhere beyond this limit, it obviously is invisible to spiders. Therefore, get used to make a light loading page by reducing unnecessary scripts and styles.

There are many more examples of relevancy indicators a spider considers when visiting your page, such as the proximity of important words to the beginning of the page. Here, as well, the spider does not necessarily see the same things a human visitor would see. For instance, a left-hand menu pane on your Web page. People visiting your site will generally not first pay attention to this, focusing instead on the main section. The spider, however, will read your menu before passing to the main content – simply because it is closer to the beginning of the code.

Remember: during the first visit, the spider does not yet know which words your page relates to! Keep in mind this simple truth. By reading your HTML code, the spider (which is just a computer program) must be able guess the exact words that make up the theme of your site. Then, the spider will compress your page and create the index associated with it. To keep things simple, you can think of this index as an enumeration of all words found on your page, with several important parameters associated with each word: their proximity, frequency, etc.

Certainly, no one really knows what the real indices look like, but the principals are as they have been outlined here. The words that are high in the list according to the main criteria will be considered your keywords by the spider. In reality, the parameters are quite numerous and include off-the-page factors as well, because the spider is able to detect the words every other page out there uses when linking to your page, and thus calculate your relevance to those terms also.

When a Web surfer queries the search engine, it pulls out all pages in its database that contain the user’s query. And here the ranking begins: each page has a number of “on-the-page” indicators associated with it, as well as certain page-independent indicators (like PageRank). A combination of these indicators determines how well the page ranks.

Why is it so difficult to do this? Other bloggers and website owners want to rank high as well for the same search terms as you do. And since only ten of websites can be on page one of the search results, you may have to work really hard to start learning how to do proper SEO techniques on your blog in order to topple those blogs or websites already on page one of the results, and you will have to fight to keep your ranking once you get it.

The first thing to learn is how to make a keyword research for terms you want to optimize. Bear in mind, there are some keyword phrases that are nearly impossible to rank significantly high for, even if you have really deep pockets. For example, most every keyword phrase for the financial and credit cards industry will be extremely difficult to rank high for in Google. Competition in these industries are fierce, so achieving top search rankings will be tough to say the least.This is the reason why so many bloggers are encouraged to target for three or four word search phrases to be fairly easy to rank well on specific search engines.

My personal approach is to permutate my keywords for few combination of wordsand placing those keywords properly on the page. My main keywords is “blogging for profit”, but I found when I search for “profit blogging” and “profit blogging tips”, my homepage seated on page one of Google search. What I mean here is try to find keywords that when arranged in few combination can bring a make sense for you visitor and getting high for search result. For example, suppose you’re making post titled “home office decorating tips and guides”, here you will get at least 4 keywords that make sense i.e “home decorating tips”, “home decorating guides”, “office decorating tips” and “office decorating guides”, and so on. At the end of the líst, you can analyze your keywords combination to see which one is making strong performance on search result and which keywords still weak, and then start the process of optimization again. This is the process of starting a long journey to learn search engine optimization for your long lasting profit blogging goals.

There are two essential factors to be ranked high in search engine: good content and great links. Some people say that the ratio between these two factors is 30% to 70% which means that for ranking high on search engine is 70% based on quantity and quality inbound links come to a page while 30% share is contributed by good content. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content. That little tidbit alone will put you head and shoulders above all those competitors still messing with META tags and spamming keywords.

Enhance Your Anchor Text

So just what is anchor text and why is it important? Anchor text is the clickable word or words that make up the hyperlink and usually blue underlined words. Google figures any words special enough to be used as a guide in a link are extra valuable, which makes anchor text extremely important for you to use properly. Put your page’s main keyword as the anchor text for any link pointing to your pages.

Consistent in Building Link Ponting To Your Site

Usually, people get overlooked that even though http://www.exampledomain.com and http://exampledomain.com lead to the same page, they are seen as two different links by Google. So, be as consistent as possible when requesting links. Find one link format and stick to it. One hundred inbound links to the exact same URL format is much better than 25 links each, using four different URLs format that lead to the same place.

PageRank Brings to Page Rank

Don’t be confused with this two different terms. The word “PageRank” is referring to a trademarked name that Google owns. PageRank is a unit of measurement that Google developed, and uses to determine the value of a web page. When you see the words “page rank” it’s merely talking about how a web page ranks, or is positioned on a search engine for a given keyword. A page with a PR of 6 is considered very important by Google, while a page with a PR of 0 is not so much. If you get links from pages with high PRs, you will build your PageRank. If you get links from pages with no PR, they can still help you but do not lend any additional PageRank credibility. Higher PR leads to more credibility with Google and possibly becoming what they consider to be an “authority” which can double your top placements.

To see your web page’s PR, visit, download and install Google’s free Toolbar on your browser. It will show you the PR of any pages on the web.

Use the Complete Web Site SEO Tool

As we already know, SEO is about tools, if you use the best tools for the job your results will be faster, better and longer lasting. Formerly, SEO professionals and SEO self practitioners had to do everything manually. It took times and one simple mistake could bring weeks of work down the drain. Nowadays, there are plenty of software tools to help get the job done in a fraction of the time. Just find the best one for what you want to accomplish. The one I most highly recommend is iBusinessPromoter because it gets fantastic results and is one of the most affordable options on the market today.

Here are few things you must consider on what should you do to your website search engine optimization in a tightly budget. If you are trying to save money by considering to handle your business website search engine optimization by yourself, please make sure that you have time and experienced human resources to do the work and get it done properly and get all the resources you need to bring the results actually improve your website traffic from top position rank on search engine. The reason beyond this is when you think you are saving money actually you are losing so much more that you must take longer time and additional money to fixing the mess you made. And if you do not have these resources whether time or experienced human power to do this job, you should consider to outsource your SEO efforts by hiring professional SEO firm and just prepare yourself with the details of what do you want them to do with your websites. Make sure you know what questions to ask the SEO firm you hire and plan on spending a moderate monthly budget to run an aggressive SEO campaign.

And also, don’t forget about the local search engine visibility. Suppose that you want to improve you website visibility on local search engine for the city of San Diego, California, which you think might bring many traffic to your website, you can hire a company who run San Diego Web Design to help you out by structuring your business website locally SEO-friendly according to your requirements.

Finally, all the decision is upon you, I just wanted to arm you with few things to consider, and, hopefully, you should consider them carefully before making a decision and be sure you are not endangering your own business.
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Here are some criteria you should consider before doing such link building campaign :

1. The main important factor you should consider is to making sure that you are allowed to use the exact anchor text that contain your most important keywords on the links
2. Be sure that they use simple HREF code format on the links.
3. The link they provided is not using redirection because this type of link won’t pass any amount of PageRank to your blog
4. Make sure that they are not using JavaScript in the link code because sometimes Google couldn’t see the link
5. Make sure that they are not using rel=”nofollow” attribute in the link because search engine will not follow that link
6. Check the link page and make sure that the page does not contain META tag name=”NOINDEX”, because a page using this tag won’t be indexed by search engine
7. Check the PageRank of the exact page your link listed, NOT the hompage PageRank
8. Check and make sure that the page your link listed is indexed by search engine. Copy and paste the page address on Google search box, and see if the page appears on the search result
9. Check and make sure that the links are displayed in the cached page because they may use some tricks to keep search engine to see the outgoing links from their pages
10. Use backlink analyzer tool (tools.seobook.com) to see how many incoming links the page on your link listed has. This is important factor because a page with many inbound links can be as important as the PageRank value of that page

Besides those 10 things, there is one factor that you have to make sure first, that the content or category of the page your link will be placed as well as the anchor text of other links on the same page. This is important that your link is not put in a collection of spammy ads which in turn could bring negative impression on your link from search engine visibility.

These are things you have to make sure before you make a decision in link building campaign for your blog.

So, for the sake of SEO purpose, how do we eliminate links without taking them away from our human visitors? By using so called “nofollow” attribute on your links. This is a great thing in usability and SEO point of view, because it removes the main conflict between human visibility and search engine optimization purpose.

Here is how use it on a link:

<a href=”http://www.yourdomain.com/contact.html” rel=”nofollow”>Contact</a>

That’s it. Just simply adding rel=”nofollow” to the link tells the spider not to follow that link and keeping your page PageRank remains. So, where to use it, you ask.

You can use it on your blog’s home page because so much of the PageRank in your site will flow into and from. For the basic linking strategy, here’s what you want do on your blog home page:

• Add nofollow on all of the links to your overhead pages. Overhead pages are such Contact, Privacy Policy, Shopping Cart pages or other unimportant pages that search engine need not to be crawled.

• Add nofollow on all of the links that point to other sites, unless you have a logical reason to give a direct link.

• Do not use nofollow on the link to your site map page, if you have one.

• Do not use nofollow on the link to your “Resources/Links” page, if you are exchanging links.

• Do not use nofollow on the links to your deep pages, unless you don’t want them to show up in search results for some reason.

Additionally, beside your home page, do the followings as well on each single post page of your blog :

• Add nofollow on all the links to your “overhead” pages, as above, unless you want some of them to get indexed.

• Add nofollow on outbound links to other blog/sites, unless you have agreed to a direct link, or want to pass some “link love” along to that site.

• Add nofollow on all links to the site map. From the spider’s perspective, the site map is only linked from your blog’s home page.

• Add nofollow on the link to your “Resources/Links” page, if you are exchanging links. The Resources/Links page is only directly linked from your home page.

• Do not use nofollow on links to your deep pages, unless you don’t want them to show up in search results.

When search engine robots or spiders crawling your blog, initially its reading each and every page of your blog, starting from your home page and then following each link to all other web pages on your blog. For Google search engine, this spider/robot called Googlebot, looks at various different criteria to ranking your blog pages.

So, when this robot comes visiting your blog here are some important elements its looking for to get your blog pages indexed and ranking according to its algorithm :

1. What is the main keywords used in link text, despite whether this link is on your own blog or especially on other blog/sites that link to your blog. Here is the rule of thumb, “The more links your blog has on other blogs that pointing to your blog AND contain your most keywords on those links, the better your blog to search engine ranking”.

2. The keywords you placed on your blog pages title. This is the keywords placed between tag on your blog header

3. Keywords density you placed on heading (H1,H2,etc) and along the body content of your blog pages.

4. The PageRank (PR) of your blog pages. Please keep in mind that this PR is depend on the number of links incoming to the pages from other blog pages.

5. Your blog pages should have at least 200 words of relevant text content. The more pages you have on your blog, the better chance your blog gets ranking well for various keyword phrases.

6. How frequent your blog pages are updated.

7. How fast your blog getting new incoming link to your blog. Please be cautious, that too many links in too short time could make your blog get penalized from Google. Please set your link building campaign properly ans steadily.

8. The age of your blog. Search engine comes visiting your blog frequently to see how old your blog is, how old each individual pages and how old the inbound links you have on your blog. The older your blog is and the older your inbound links, the better your blog on search engine visibility.

As a matter of fact, there are more than 100 criterias a search engine looks for on your blog but those are the most important things. Just keep bear in mind that to get rank well on search engine, especially Google, you have to optimize your blog for your best keywords, get as many quality inbound links, make sure that those links contain your most important keywords and don’t try to manipulate or spam the search engine. All these efforts could be done by using a powerful web site SEO tool which will cut off your time and resources significantly.

I did learning how to build and manage my blog from various resources including by reading many books and e-books especially on how to bring and get my blog in top search engine placement. I followed all the tips and guides I got and executed them to my blog. And today, after six months, my blog homepage has come to the first page of Google search engine result page for my keywords.

You need to know that I was optimizing this blog for the keyword : ‘blogging for profit” and “profit blogging tips”. Then, with many times of revision, I put the title of my blog as : “Blogging for profit by learning SEO Tips, Tools and Guides”. By doing all the suggestions provided by SEO tips books, including placing my keywords in the SEO friendly title, putting my keywords in anchor text for the incoming links, submitting my blog to various blog directories, making comments on various blogs, then today I check that my blog homepage now sitting on the 10th position for keyword : “blogging for profit” and 8th position for keyword “profit blogging tips” in Google.com searching. Here is the screenshot.

Keyword : blogging for profit

blogging for profit

Keyword : profit blogging tips

profit blogging tips

I do really know that maybe tomorrow this search results could be changed again and my homepage position might be thrown away from their current positions. But what I want to convey is that in order to be success in making profit from your blog, having your blog site ranked highly in the search engine is important. Try to optimize your blog that brings your blog at least sitting on top 20 for your keyword, since if you don’t, it is unlikely you will get much traffic from sarch engines.

One of the best ways to get quality one way links to your site is using link directories. Link directory is a website that has a large aggregation of links which are organized by topic. People who are searching for a particular type of web site will use link directories as an alternative to doing a search engine query. And, search engines love links that point to your blog from quality link directories.

When you submít your site to a link directory, your submission will either be accepted or rejected, depending on the quality of your blog and whether it is relevant to the directory you are submitting to. If your site gets accepted, the users of the link directory consider that your blog to be credible.

Try to get your link placed on as many link directories as you can. There are three reasons for doing this :

1. First, you will get targeted traffíc to your site when people search the directory for your type of site.
2. Second, you will improve your search engine rankings as your link popularity increases.
3. Third, having links from link directories will help your web site pages to get indexed quickly.

In order to do the submission,there are three ways that you can carry out :

1. Do searching through your favorite search engine and type in “free link directories”. You will get loads of lists of link directories to keep you busy with submitting your blog for the rest of your days.

2. Purchase one link directory submission software packages. These packages are normally semi-automated and will save you a huge amount of time.

3. Pay someone to do the submitting for you. There are plenty of third party websites which offer to do your submissions for a fee. But be careful on this option as some of them are quite spammy. Make sure to do your due diligence first.

Please bear in mind the importance of using link directories and getting one way link as a key strategy for gaining link popularity and targeted traffíc to your blog.